London is quickly gaining the status of being the world's global hub for fintech startups. As technology becomes an essential part of daily lives and customer demands grow, fintech startup companies are putting pressure on the UK's leading banks. In order to stay ahead of the growing competition, it was crucial that NatWest transformed their mobile app. Our challenge was to show NatWest what the future of mobile banking could be.
How we solved it
We worked collaboratively with the client to identify problems and opportunities. From the research analysis, we determined features that would best benefit the user and the business, and avoided UX trends. The result is an intuitive app that solves the user's top needs. They can easily navigate the app; discover products; and view a breakdown of their transactions which they weren't previously able to do.