Exploring the future of NatWest’s
With the rapidly growing financial services industry, banks need to innovate to stay relevant, and those that don't will be left behind. NatWast has recognised the need for a more innovative and helpful user experience. Our challenge was to make meaningful improvements to the NatWest web experience.
How we solved it
Working closely with the client, we reviewed the problems and gathered the evidence. Having a small, dedicated team was a key advantage to this project as it allowed us to move in an agile manner. The result is a website that not only puts the user's needs first, but provides them with a personalised experience with marketing only shown where relevant.