Creating a design language for Deutsche Bank

The problem

There is no overarching design guidelines at Deutsche Bank and as their digital products are going through a period of change, there is a risk that this could lead to an inconsistent user experience. Our challenge was to develop a design language to unify Deutsche Bank's digital experience.

How we solved it

Our research of Deutsche Bank's history led us to our solution. We called the design language “Deutsche Bauhaus”​,​ which was inspired by the German design movement from 1919. We created a website that featured six design principles. The aim of these principles was to guide the designs at a high level. Practical guidelines and resources are available under the Toolkit section.

UI & UX design / Prototyping

2 designers

3 months